Selected work as a promotional writer:
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Freelance work
  • Freelance copywriting including brochures and product descriptions for Orbot, Sesame Systems, Methoda, Simat, YTS, and other companies.
  • Copywriting for the Mimsar Ariely agency.
  • Voice-over work for AlphaMax.

Salaried work
  • Gilian Technologies Ltd. (website security), 1999–2001: Wrote various white papers addressed to the professional community, to explain the products’ advantages.
  • Edunetics Ltd. (courseware), 1983–85: Responsible for promotional writing, primarily in the form of brochures promoting the company and its products.
  • Scitex Corporation (computerized prepress), 1979–83: Wrote all the company’s ads, brochures, promotional audiovisuals, annual report, etc.  Received awards from the Advertising Club of New York and from the Printing Industries of America.